Welcome to the first blog post of our new Miami Screen Printers website. What an exciting new venture for us and we can’t wait to get to know some of the young entrepreneurs and business owners that we will be working with.
Tee shirts are a great business to be involved in for a few reasons.
The market is strong. Everyone needs tee-shirts and there’s no reason to think the demand for tee shirts will go away anytime soon.
It is profitable. If you do your math correctly and you execute, you can build a very profitable apparel business.
It is a lot of fun. Everyone wants to own a clothing company. You get to hang out, take pictures, be creative and make money.
The challenge becomes when it’s time to really sell some product. We have seen many people spend a lot of time and money on designs, print their shirts and then be stuck with boxes of shirts that they can’t move or sell.
You don’t want that. You want to move your product and put cash money in your pocket. That’s what we want to. Here are some tips to help you move some inventory the second you get your order in.
BUILD YOUR AUDIENCE
Begin building your audience before you even have shirts to move.
This sounds counter-intuitive, but think about it. Doesn’t it make more sense to build a base of customers before you have shirts in stock?
There are many different tactics to audience building and that is why we have created our full-service consulting and branding department. We want you to learn how to run an apparel business. You need to be a business man and a great designer.
Having creative designs and quality products is not enough. You need to be able to make a profit. That is what we want for you.
ONLINE MARKETING AND SALES
Saying that you want to build an online store to sell your apparel is obvious. Every new brand should be selling their products online.
But, the reality is that most people don’t know how to do it.
E-Commerce websites are very complicated. They require merchant service, tracking and shipping information, organizing products through categories. Not to mention there is photography, inventory management, web design, development coding and that’s just the beginning.
Don’t let your lack of understanding stop you from running an online store that crushes it in sales.
The reason for our consulting department is to help you learn the lessons that we have learned along the way.
Why experiment with coding or teaching yourself how to manage inventory when we could guide you through the process?
Miami screen printers have been in the trenches. We know how this works. You will save a ton of time and money by letting us handle your website and branding efforts. Once we have shown you the ways, you will be better equipped to handle it on your own.
It’s a no-brainer. Don’t kill your business before you even get started. Ask for help. Call us. We want to help you.
ALWAYS BUILD THE BEST PRODUCT
We make the best shirts.
That’s important. You can do all the marketing and advertising and hustling in the world but if you have a crap product then you will have a crap brand.
When most brands are starting out they are looking to cut costs. The first place we look to save money is in the printing and in the blank shirts.
Don’t do this. You will end up being stuck with a box of shirts that sits in the corner that no one wants. People appreciate quality. They don’t mind spending an extra few dollars for a product they know will last. So don’t be cheap. Fork up the cash and get the best products.
In the grand scheme of things, having quality shirts will cost you more up front but it will make you more in the long run. Without quality, you won’t be able to build that loyal fan base. People that make 20 or 30 or even 100 orders over a lifetime.
Repeat business comes with commitment. People will buy your shirts because they know exactly what they can expect. We will help you get there.
WHAT’S STOPPING YOU?
If you’re reading this article it’s because you’re interested in starting a clothing line.
So why haven’t you? Are you waiting for the perfect time? Maybe you’re waiting for when things “slow down” in your life.
Don’t wait… seriously there is no such thing as the perfect time. All it takes is a few minutes on the phone with us and we can map out your entire strategy. Before you know it you’ll have your own clothing company with customers and branding.